U.S. Cities Recycle Over 190 Million Aluminum Cans During National Challenge

Cans for Cash Winners Announced at U.S. Conference of Mayors Winter Meeting

WASHINGTON, Jan. 24 /PRNewswire/ -- Today, the U.S. Conference of Mayors, Novelis Inc. and Keep America Beautiful, Inc. (KAB) announced the winners in the fourth annual Cans for Cash: City Recycling Challenge at the U.S. Conference of Mayors 76th Winter Meeting in Washington, D.C. To encourage recycling, the program challenges like-sized cities to compete against each other in aluminum can collection for monetary awards. During October 2007, more than 50 cities collected over 191 million used beverage cans.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070809/NOVELISLOGO )

"Through the City Recycling Challenge, we continue to actively promote and encourage growth in aluminum can recycling programs in communities," said Kevin Greenawalt, President, Novelis North America. "In addition to its economic benefits, recycling reduces carbon emissions which helps combat climate change; so it is more important than ever to energize community recycling and build a sustainable environment. By recycling these aluminum cans, cities avoided more than 24,000 tonnes of greenhouse gas emissions, which is equivalent to taking more than 25,000 cars off the road for a year."

"We are proud that our Cans for Cash Program helped jump-start existing programs and redirected many communities to focus on a common goal," said Douglas H. Palmer, Trenton Mayor and President of The U.S. Conference of Mayors. "The City Recycling Challenge is an excellent example of the type of sustainable initiatives we are encouraging through the U.S. Conference of Mayors' 10-Point Plan. As outlined in the 10-Point Plan, cities are encouraged to implement programs to improve community energy efficiency and reduce community carbon emissions. The goals of the Recycling Challenge complement this and demonstrate how aluminum can recycling positively impacts the environment. Participating cities should be excited and proud that they contributed to the recycling of more than 4.5 million pounds of aluminum cans."

    The winners of the $5,000 awards for the most aluminum cans recycled are:
     -- Division One (population 250,000+) Milwaukee, WI*  - 1,385,328 pounds,
        Mayor Tom Barrett
     -- Division Two (population 100,000-249,999) Fontana, CA* - 774,614
        pounds, Mayor Mark Nuami
     -- Division Three (population 50,000-99,999) Des Plaines, IL - 1,120,660
        pounds, Mayor Anthony Arredia
     -- Division Four (population below 50,000) Richmond, IN* - 43,381 pounds,
        Mayor Sally Hutton
    * Note:  2006 Winners in Division Category

To help mayors engage their communities in recycling and raise awareness about its importance over the long term, cities submitted innovative education and marketing ideas for an additional $5,000 award. The cities being recognized for the most innovative campaigns are as follows:

     -- Division One:  Austin, TX, Mayor Will Wynn
     -- Division Two:  Irvine, CA, Mayor Beth Crom
     -- Division Three: Fargo, ND, Mayor Dennis Walaker
     -- Division Four: Poland OH, Mayor Christine Yash

The following winning cities will be awarded $5,000 and their local Keep America Beautiful, Inc. affiliate will be awarded $2,500:

     -- Division One:  Louisville, KY*, Mayor Jerry E. Abramson
     -- Division Two: Irving, TX, Mayor, Herbert Gears
     -- Division Three: Evanston, IL, Mayor Lorraine H. Morton
     -- Division Four: LaGrange, GA, Mayor Jeff Lukken

"As a leader in promoting sustainable recycling programs, KAB is pleased to partner with Novelis and the U.S. Conference of Mayors on the Cans for Cash program," said KAB President, Matt McKenna. "Our affiliates in Louisville, LaGrange, Irving and Evanston are to be commended for their innovative efforts to promote and increase aluminum can recycling. Their successful strategies can be shared with KAB's national network of nearly 1,000 affiliates and participating organizations, further stimulating recycling efforts across the country."

The aluminum can is the country's most recycled beverage container and has been for more than 20 years. In 2006, U.S. recyclers recovered nearly 52% of the more than 100 billion aluminum beverage cans were produced in the country. Still, more than a billion dollars worth of aluminum cans were unrecovered; highlighting the importance of programs such as Cans for Cash to raise awareness of recycling's benefits.

For a complete list of cities that participated in the 2007 Cans for Cash program, please visit: www.usmayors.org/mwma.

    Note to Editor: Cans For Cash: City Recycling Challenge Historical Data

    Year      Pounds of Aluminum    No. of Cans per Pound     No. of Aluminum
              of Aluminum Cans         of Aluminum            Cans Collected

    2004         1,834,699                  34                 62,379,767
    2005         3,147,828                  34                107,026,156
    2006         2,419,284                  34                 82,255,656
    2007         5,627,000                  34                191,318,010

The U.S. Conference of Mayors The U.S. Conference of Mayors is the official nonpartisan organization of cities with populations of 30,000 or more. There are 1,139 such cities in the country today, each represented in the Conference by its chief elected official, the Mayor. For additional information, visit www.usmayors.org.

Novelis Inc.

Novelis Inc. is the global leader in aluminum rolled products and aluminum can recycling. On a global scale, Novelis recycled a record 38 billion UBCs in 2006, which translates to more than 500,000 metric tons of aluminum. Annually, Novelis recycles about 45 percent of all UBCs collected in the United States and Canada. The company operates in 11 countries, has approximately 12,900 employees and reported revenue of $9.8 billion in 2006. Novelis supplies premium aluminum sheet and foil products to automotive, transportation, packaging, construction, industrial and printing markets throughout North America, South America, Europe and Asia. Novelis is a subsidiary of Hindalco Industries Limited, Asia's largest integrated producer of aluminum and a leading copper producer. Hindalco is the flagship company of the Aditya Birla Group, a multinational conglomerate based in Mumbai, India. For more information on Novelis, visit www.novelis.com

Keep America Beautiful, Inc.

Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. With a network of nearly 1,000 affiliate and participating organizations, Keep America Beautiful forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. For additional information, visit www.kab.org.

SOURCE Novelis Inc.