Novelis and U.S. Conference of Mayors Announce Winners of 2012 Cans for Cash™ City Recycling Challenge

Cities around the Nation Collect More than 114 Million Aluminum Cans

ATLANTA and WASHINGTON, June 14, 2012 /PRNewswire/ -- The winners of the 2012 Cans for Cash™ City Recycling Challenge were announced yesterday by the United States Conference of Mayors and Novelis Inc., the global leader in rolled aluminum products and aluminum can recycling.  

Established in 2004, Cans for Cash™ is a national contest that rewards U.S. cities for recycling aluminum beverage cans. The six winning municipalities were recognized at the 80th Annual Meeting of The United States Conference of Mayors in Orlando, Fla. Combined, cities that participated in the 2012 Challenge collected 114,284,354 aluminum beverage cans during the challenge period. The amount of energy saved by recycling these cans could supply enough energy to power 10,884 U.S. homes for an entire day.  

Grants were made in two categories: Most Cans Collected and Most Innovative Ideas. First place winners in each category were awarded $25,000 grants and second and third place winners were awarded $15,000 and $5,000 grants, respectively.

"Most Cans Collected" recognizes the cities that collect the most aluminum beverage cans per capita during the challenge period (any consecutive 28 days between March 1st and April 30th, 2012). In this category the winners are:

  • First Place ($25,000 grant):

Milwaukee, Wis.

Mayor Tom Barrett

City Population: 594,833

Number of Cans Collected: 39,393,259

Cans Collected per capita: 66.2

  • Second Place ($15,000 grant):

Richmond, Ind.

Mayor Sally Hutton

City Population: 36,812

Number of Cans Collected: 2,258,852

Cans Collected per capita: 61.4

  • Third Place ($5,000 grant):

University City, Mo.

Mayor Shelley Welsch

City Population: 35,371

Number of Cans Collected: 1,627,438

Cans Collected per capita: 46.0


"Most Innovative Ideas" rewards the cities that employ the most creative strategies to promote aluminum beverage can recycling.  Winners in this category are:

  • First Place ($25,000 grant):

Pembroke Pines, Fla.

Mayor Frank Ortis


  • Second Place ($15,000 grant):

Newport News, Va.

Mayor Mckinley Price


  • Third Place ($5,000 grant):

Irvine, Calif.

Mayor Sukhee Kang


"As the global leader in aluminum beverage can recycling, Novelis is proud to be the founding sponsor of the Cans for Cash™ City Recycling Challenge," said Tom Walpole, senior vice president of Novelis and president, Novelis North America.  "The Challenge provides municipalities with a platform to engage their citizens in a conversation about the importance of recycling and to help build greener, more sustainable communities."

The Cans for Cash™ City Recycling Challenge has collected and recycled more than 902 million aluminum cans since the challenge started back in 2004.

"Recycling aluminum beverage cans makes sense both financially and environmentally," said Tom Cochran, CEO and executive director of the United States Conference of Mayors. "America's Mayors are proud to take a national leadership role in promoting environmental sustainability though the Cans for Cash™ City Recycling Challenge – and through encouraging aluminum beverage can recycling we can encourage revenue generation and job creation as well."

About the United States Conference of Mayors
The U.S. Conference of Mayors is the official nonpartisan organization of cities with populations of 30,000 or more. There are 1,210 such cities in the country today, each represented in the Conference by its chief elected official, the Mayor.  Find us on, or follow us on Twitter at (

About Novelis
Novelis Inc. is the global leader in aluminum rolled products and aluminum can recycling.  The Company operates in 11 countries, has approximately 11,600 employees and reported revenue of $11 billion in fiscal year 2012.  Novelis supplies premium aluminum sheet and foil products to automotive, transportation, packaging, construction, industrial, electronics and printing markets throughout North America, Europe, Asia, and South America.  Novelis is a subsidiary of Hindalco Industries Limited (BSE: HINDALCO), one of Asia's largest integrated producers of aluminum and a leading copper producer.  Hindalco is a flagship company of the Aditya Birla Group, a multinational conglomerate based in Mumbai, India.  For more information, please visit

SOURCE Novelis Inc.